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How to truly make your 2020 better?

Updated: Jan 11

We at IKIGAAI are extremely happy to have come across “ikigai” philosophy, which has given us a simple, structured way to look into our life purpose in an honest manner. It has led to our apparel brand through which we dedicate to help build a more inclusive and connected world by helping empower local artisans from developing countries like Nepal and to help enrich the lives of all our customers and fans we interact with so that everyone can feel excited about getting up every day.


Ikigai (pronounced as E key guy) is a life philosophy that originates from Okinawa, Japan. Literally “iki” means life, and “gai” means purpose. Ikigai essentially represents our reason for living; it’s the reason we feel excited about getting up in the morning. But how do we find out our ikigai? To make it simple, we need to ask ourselves the following 4 questions and the intersection point is our ikigai.

  1. What you love? (Passion)

  2. What you good at? (Profession)

  3. What the world’s need? (Mission)

  4. What you can be rewarded for? (Vocation)

You might know what you love and what you are good at but are they contributing to making our world a better place? Are they being rewarded? Because an intersection of these 4 elements is what’s going to enable you to keep living an impactful life. Sometimes if you feel like you don’t know where to take your life or you’ve been going down in one direction and now you’d like to see what’s next- we hope this concept serves as the treasure map for you to lead a meaningful life in 2020 and beyond.


#impact #ikigai #ourikigaai #purpose

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